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Engaging Marketing Services
Offering practical & affordable marketing solutions from a marketing professional, with 16+ years experience in advertising and marketing senior roles across a range of SMEs & large companies. Review relevance in changing marketplace.
Marketing Material development:
•Review of existing material and usage.
•Customer Research & Metrics that strongly link to key business outcomes & provide clear direction on how to improve business performance.
•Customer Experiences that are worthy of recommendation not just satisfaction – 2 way communication, inviting feedback.
Total Engaging Marketing:
•Customer Value Propositions that are unique and increase customer consideration, loyalty and repurchase rates
•Brands which truly stand out and have a strong connection to your target market.
After the review you can be provided with a prioritised list of recommendations that can take your business to the next level.
Importantly the examination of whether the above strategic elements are designed and aligned to help you achieve your business challenges.
•Market Research – business trends, technological advancements
•Customer Experience – Current satisfaction levels, industry trends review, measurement and management.
•Brand- Positioning, competitor analysis, benefits, attributes, values and equity levels.
•Culture – A review of your vision, organisational values, mission, leadership and communication. Are they achievable with current resource allocation?
•Customer Insight and Understanding – do you know and understand tour customer’s needs and desires, do you action (where feasible, do you listen to their queries, win win solutions via communication).
Strategic Audit:
•Company objectives – clearly identifying and reviewing company objectives.
Consider the following:
SME focus, affordable rates, practical marketing approach, events coordination, new perspectives, fresh ideas, innovative approach, marketing material development, internet marketing, targeted engaging 2 way communication, letterbox drop campaigns, direct mail, brand awareness, brand development, strategy planning, implementation and execution, campaign conceptualization, concept development, email marketing, project basis or hourly rates.
Services include:
•Market Research and Analysis
•Market Strategy Development
•Brand Review & Development
•Website Review & Development
•Social Media Analysis
•SEO & SEM Recommendations
•Campaign Development
•Concept & Implementation Strategies
Tailored to suit your individual business requirements….
•Implementing new material (if required) to meet company objectives
Sponsorship & Event Management:
•Review and management of existing or new sponsorship deals and coordination of events.
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